Story
South Beach, 2018.
01
The room
SoBe Recordings started in South Beach in 2018: one room, one mic, and a sunset outside the window.
02
The sunset that became the logo
The badge is that view: the sun going into the water, the palms, a microphone, and the name in script. Every version of SoBe has kept it.
03
The pause
After 2020, SoBe went quiet. The badge waited.
04
The return
In 2026 SoBe came back as a production house: the home for Gennady MC's music, and for the records and films he produces.
So Be. I AM.
